Who we are
Aura Fitness is an ambitious company, established in Sofia, Bulgaria, by people with over 20 years of experience in selling fitness equipment.
We started with a simple idea – to bring high-quality products closer to people
and to build a brand that truly listens to its customers.
Our vision
Our vision is clear: we grow sustainably, step by step, placing customer satisfaction at the centre of everything. For us, success is not just growth, but trust and loyalty.
How we select products
We take the time and care to select only products that meet our standards for:
- Quality — materials, workmanship, and durability;
- Reliability — stable performance and real results;
- Value — fair price against real benefit. On our site, you will not see artificial discounts of 40–50% on prices that have been inflated twice.
We believe that through carefully selected solutions, we build lasting relationships based on transparency and satisfaction.
Where we are and where we are going
The company's headquarters is in Sofia, but with our commercial activities, we cover all countries of the Balkan Peninsula with direct local offices to serve our customers.
We are currently starting operations in France and Benelux.
Our commitment to our customers remains the same: to put the customer first, to listen, and to constantly improve.
Our promise
We promise consistency and integrity at every step — from the selection and description of products to post-purchase service. Your satisfaction is our priority.
Get in touch with us
Do you have ideas, questions, or feedback? We would love to hear them and improve your next experience with us.